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By Admin on Jun 23, 2025

Dubai DIVA MODEL RATE CARD & PRICING

I. MODEL CLASSIFICATION & BASE RATES

Class	Definition	Day Rate (AED)
Class A	International models, celebrity models, titleholders, international campaigns	4,000 – 25,000
Class B	Experienced models with consistent bookings	2,000 – 3,000
Class C	Semi-experienced, portfolio-ready, tested in local/regional jobs	1,000 – 2,000
New Face	Beginners, fresh talent under training, limited shoot exposure	300 – 2,000

⚠️ All base rates are for an 8-hour full-day shoot, excluding usage and add-ons.

II. MODEL CATEGORIES

Category	Description	Day Rate (AED)
New Face	Beginner with limited experience or fresh portfolio	500 – 1,000
Commercial Model	Suitable for lifestyle, e-commerce, catalog shoots	1,500 – 3,000
Fashion Model	Editorial, runway, beauty, and high fashion work	2,500 – 6,000
Influencer Model	Model with social following (10k+), includes platform usage	3,500 – 10,000+
Celebrity Talent	Known personality or titleholder (e.g., Miss Supranational)	10,000 – 25,000+
Plus Size / Curve	Fashion and commercial work for inclusive body types	2,000 – 5,000
Kids / Teens	Child or teen model (includes guardian presence)	1,000 – 2,500
Senior Model	Age 50+, for specific lifestyle or advertising campaigns	1,500 – 4,000
Ethnic / Cultural	Models cast for regional identity or inclusivity campaigns	2,000 – 6,000

III. USAGE FACTORS – HOW TO PRICE BEYOND SHOOT DAY

1. Duration of Usage

Duration	Add-On to Base Rate
1 Month	+25%
3 Months	+50%
6 Months	+75%
1 Year	+100%
2 Years	+150%
Unlimited Buyout	+200–300%

2. Media Type (Platform/Medium)

Usage Type	Definition	Rate Add-On
Online / Social	Instagram, Facebook, YouTube, etc.	+25–50%
Website	Brand’s official site, e-commerce only	+15–30%
Print	Magazines, brochures, in-store posters	+25–50%
OOH (Outdoor)	Billboards, bus wraps, hoardings	+100–150%
TV / Cinema	Commercials broadcast regionally or globally	+150–300%
Packaging	Product packaging (e.g., bottles, boxes)	+75–150%
Retail POS	In-store display stands, screen visuals	+25–50%
Event Branding	For events, expos, roll-ups	+20–40%

3. Territory / Region

Region	Add-On
UAE Only	Base Rate
GCC	+25%
MENA	+50%
Asia	+75%
Global Use	+100–200%

IV. HOW TO CALCULATE A FULL QUOTE

Example Calculation

Model Type: Commercial Model
Day Rate: AED 3,000
Usage: 1 Year (+100%)
Media: Social Media & Website (+30%)
Region: GCC (+25%)

Final Rate:
AED 3,000 + (100% + 30% + 25%) = AED 6,450

V. EDUCATIONAL DEFINITIONS

Term	Definition
Buyout	A one-time fee for full rights to use the model’s image across all agreed mediums and time.
Usage Fee	A licensing charge based on how long, where, and on what platform the content is used.
Territory	The geographic location of use (e.g., UAE, GCC, Global).
Medium	The type of usage: online, print, billboard, TV, etc.
Day Rate	Standard base fee for an 8–10 hour shoot.
Overtime	Charged after 10 hours; usually +25–50% of hourly rate.
Exclusivity	If a client restricts the model from working with competing brands, extra fees apply.

VI. SOCIAL MEDIA USAGE – PRICING STRUCTURE & DEFINITIONS

A. WHEN IS IT CHARGED?

Client posts model content on brand pages (IG, FB, TikTok)
Content is used in paid social ads
Model is required to post on their own profile (influencer deals)

B. SOCIAL MEDIA USAGE TYPES & RATES

Usage Type	Definition	Rate Add-On
Organic Post – Brand’s Page	Model image used in regular posts	+25–35%
Paid Ads / Boosted Post	Content promoted via paid campaigns	+50–100%
Model’s Own Profile – 1 Post	Model posts + tags brand (based on follower count)	AED 1,500 – 15,000+
Story Post (Brand or Model Page)	Temporary story format (IG/FB)	AED 500 – 5,000
Reposting Across Multiple Pages	Content reused on affiliates/partner pages	+20–40%
Usage Across Platforms	One image used across IG, TikTok, YouTube, FB, etc.	+20–50%

C. MODEL INFLUENCER POSTING RATES (GUIDE)

Follower Count	Post Rate (AED)
< 5,000	500 – 1,000
5,000 – 10,000	1,000 – 2,500
10,000 – 25,000	2,500 – 4,000
25,000 – 50,000	4,000 – 6,000
50,000 – 100,000	6,000 – 10,000
100,000+	10,000 – 25,000+

Stories are typically priced at 30–50% of post rate.

D. ADDITIONAL TERMS TO TEACH MODELS

Term	What It Means
Tagging & Hashtags	Client may require models to tag them or use campaign hashtags
Exclusivity Online	Model restricted from working with similar brands online
Whitelisting	Brand runs paid ads from model’s account (higher risk = higher fee)

E. SOCIAL MEDIA SAMPLE CASE

Model: Class B (5,000–10,000 followers)
Deliverables: 1 IG Post + 1 Story + 3-Month Boosted Ad Use (UAE only)

Breakdown:

IG Post: AED 1,500
IG Story: AED 700
Paid Ad Use: +50% of base day rate (e.g., AED 4,000 → +2,000)

Total Estimate: AED 4,200 – 6,200 depending on production involvement

End Note:

📌 All rates may vary depending on the client’s budget, the campaign size (small or large), and negotiation terms. Diva reserves the right to quote accordingly.