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By Admin on Jun 23, 2025

DIVA MODEL RATE CARD & PRICING EDUCATION GUIDE

I. MODEL CLASSIFICATION & BASE RATES

Class	Definition	Day Rate (AED)
Class A	International Models Celebrity models, titleholders, international campaigns, top brand work	4,000 – 25,000
Class B	Experienced models with consistent bookings	2,000 – 3,000
Class C	Semi-experienced, portfolio-ready, tested in local/regional jobs	1,000 – 2,000
New Face	Beginners, fresh talent under training, limited shoot exposure	300 – 2,000

⚠️ All base rates are for an 8-hour full-day shoot, excluding usage and add-ons.

I. MODEL CATEGORIES

Category	Description	Day Rate (AED)
New Face	Beginner with limited experience or fresh portfolio	500 – 1,000
Commercial Model	Suitable for lifestyle, e-commerce, catalog shoots	1,500 – 3,000
Fashion Model	Editorial, runway, beauty, and high fashion work	2,500 – 6,000
Influencer Model	Model with social following (10k+), includes usage of their platform	3,500 – 10,000+
Celebrity Talent	Known personality or titleholder (e.g., Miss Supranational)	10,000 – 25,000+
Plus Size / Curve	Fashion and commercial work for inclusive body types	2,000 – 5,000
Kids / Teens	Child or teen model (includes guardian presence)	1,000 – 2,500
Senior Model	Age 50+, for specific lifestyle or advertising campaigns	1,500 – 4,000
Ethnic / Cultural	Models cast for regional identity or inclusivity campaigns	2,000 – 6,000

II. USAGE FACTORS – HOW TO PRICE BEYOND SHOOT DAY

1. Duration of Usage

Duration	Loading (Add-On to Base Rate)
1 Month	+25%
3 Months	+50%
6 Months	+75%
1 Year	+100%
2 Years	+150%
Unlimited Buyout	+200–300%

2. Media Type (Platform/Medium)

Usage Type	Definition	Rate Add-On
Online / Social	Instagram, Facebook, YouTube, etc.	+25–50%
Website	Brand’s official site, e-commerce only	+15–30%
Print	Magazines, brochures, in-store posters	+25–50%
OOH (Outdoor)	Billboards, bus wraps, hoardings	+100–150%
TV / Cinema	Commercials broadcast regionally or globally	+150–300%
Packaging	Product packaging (e.g., bottles, boxes)	+75–150%
Retail POS	In-store display stands, screen visuals	+25–50%
Event Branding	For events, expos, roll-ups	+20–40%

3. Territory / Region

Region	Add-On
UAE Only	Base Rate
GCC	+25%
MENA	+50%
Asia	+75%
Global Use	+100–200%

III. HOW TO CALCULATE A FULL QUOTE

Example:

Commercial Model Day Rate: AED 3,000
Usage: 1 Year (+100%)
Media: Social Media & Website (+30%)
Region: GCC (+25%)

Final Rate:
AED 3,000 + 100% + 30% + 25%
= AED 6,450 Total Quote

IV. EDUCATIONAL DEFINITIONS

Term	Definition
Buyout	A one-time fee for full rights to use the model’s image across agreed mediums and time.
Usage Fee	A licensing charge for where, how long, and on what platform/model’s image will be used.
Territory	The geographical region where the content will be used (UAE vs. Global, etc.).
Medium	The platform: online, print, TV, billboard, etc.
Day Rate	Base fee for a full day of shoot (usually 8–10 hours). Half-day is 4 hours or less.
Overtime	Charged after 10 working hours – typically +25–50% of hourly rate.
Exclusivity	When a client asks a model

SOCIAL MEDIA USAGE – PRICING STRUCTURE & DEFINITIONS

A. WHEN IS SOCIAL MEDIA USAGE CHARGED?

If the client uses model images or videos to post on their brand page (Instagram, Facebook, TikTok, etc.)
If the content is used in paid ads or promotions on social media
If the client asks the model to post on their own profile (influencer usage)

B. SOCIAL MEDIA USAGE TYPES & RATES

Type of Usage	Definition	Add-On % to Base Rate
Organic Post – Brand’s Page	Image used on brand’s IG/FB/LinkedIn etc., no ads	+25–35%
Paid Ads / Boosted Post	Content promoted with ad budget on IG/Meta/TikTok etc.	+50–100%
Model’s Own Profile – 1 Post	Model must post and tag client; rate based on follower count	AED 1,500 – 15,000+
Reposting on Multiple Pages	When client reposts image across partner or affiliate accounts	+20–40%
Story Post (Brand or Model Page)	Short-time content – Instagram/Facebook stories	AED 500 – 5,000
Usage Across Platforms	When same image is posted on IG, TikTok, YouTube, Facebook, etc.	+20–50%

C. MODEL INFLUENCER POSTING RATES (GUIDELINE)

Follower Count	Post Rate (AED)
< 5,000 Followers	AED 500 – 1,000
5,000 – 10,000	AED 1,000 – 2,500
10,000 – 25,000	AED 2,500 – 4,000
25,000 – 50,000	AED 4,000 – 6,000
50,000 – 100,000	AED 6,000 – 10,000
100,000+	AED 10,000 – 25,000+

Stories are usually charged at 30–50% of the post rate.

D. ADDITIONAL TERMS TO TEACH MODELS

Term	What it Means
Tagging & Hashtags	Models may be asked to tag brands and use specific campaign hashtags
Exclusivity Online	If client blocks model from posting or working with similar brands, charge more
Whitelisting	Brand runs ads from model’s account (extra charge due to risk and reach)

E. SAMPLE PRICING CASE (Social Media Only Job)

Model: Class B (5,000–10,000 followers)
Required: 1 IG post + 1 story + image used in boosted ad for 3 months (UAE only)

Calculation:

IG Post: AED 1,500
Story: AED 700
Ad Usage (3 months): +50% of day rate (e.g., if day rate is AED 4,000 → +2,000)

Total Quote: AED 4,200 – 6,200 (depending on negotiation and post-production requirements)