News & Blogs

Business, technology, and entrepreneurship are converging faster than ever—and the next generation of leaders is helping shape what comes next.

In Issue #53 of HÖN Magazine, Babson College student, entrepreneur, and Product & Growth Intern Victor Larsen discusses the future of e-commerce, consumer behavior, artificial intelligence, and digital innovation.

The editorial feature explores how modern businesses must rethink customer experiences in a rapidly changing digital economy, highlighting Victor's work as Founder & CEO of Mise Mart and his growing experience in technology, product strategy, market research, and consumer insights.

As a member of Generation Z, Victor offers a fresh perspective on how personalization, data-driven decision making, and authentic customer engagement will influence the next generation of commerce.

"Technology changes quickly, but understanding people remains at the center of every successful business."

— Victor Larsen

Victor Larsen is a Business and Entrepreneurship student at Babson College, one of the world's leading institutions for entrepreneurship education.

He is the Founder & CEO of Mise Mart and currently serves as a Product & Growth Intern at Pvotal Technologies, where he contributes to projects involving product strategy, customer insights, market research, content development, and digital transformation.

His interests include:

• Entrepreneurship
• Consumer Behaviour
• Artificial Intelligence
• Product Development
• Digital Commerce
• Business Strategy
• Innovation
• Technology
• Customer Experience
• Market Research

Victor believes the future of business will be driven by organizations that combine technological innovation with a deep understanding of human behavior.